E-Commerce

By Nataliya Begidzhanova

 Tracking sales is one of the major tasks all vendors face when they sell software online.



Have you ever had any issues with tracking? How accurate is it?


Most of us use either Google Analytics or Google Adwords to accomplish the task.


Google Analytics has two types of purposes: tracking visitors on your pages and tracking sales using the ecommerce statistics.


The main issue with the Google Analytics implementation into ecommerce platform is that it may be not as accurate as it should be. In a business that is all about the numbers inaccurate tracking is useless if not harmful.


What some of the ecommerce companies ask you to do is to place the Google Analytics script on the "Thank you" page or other places in the account that will be triggered when the "Thank you" page shows up. But keep in mind, in many times such as phone and fax orders, wire transfers the "Thank you" page will be presented with the payment instructions. The problem is that many times in these payment

Read more: Sell software online and enjoy accurate tracking with PayPro ecommerce solution